After the launch of iPad on Wednesday, 27 January, the share price of Apple has gone up significantly. For instance, after the pre-launch speech on Monday, the shares went up by 4 percent to $211.26 on Nasdaq in the early Tuesday trading (Reuters, 2010). The rumors said that the iPad will be on the market by 1st of March and will cost between $600 and $1000 (The Vancouver Sun, 2010). However, Steve Jobs, the CEO of Apple Inc., stated that iPad’s price will be as low as $499 in order to bridge the gap between smatphones and laptops.Apple Inc. continues to gain shares in the large market while generating large amount of cash at the same time. On its December quarterly report, the sales of iPhone was doubled from a year ago amounted to 8.7 million (Reuters, 2010). Although Apple share price reacts positively to the launching of iPad, will this Steve Jobs’s new baby set a magical sales record?
